tips

The 4 Pillars of Music Marketing

The 4 Pillars of Music Marketing

I created a resource a few years ago called "The 4 Pillars of Christian Music".  Surprisingly, I've had a number of people come to me since then telling me how valuable it was for them to do an honest overview assessment of their music and marketing.  So, in that same spirit, I'd like to update it a bit (back then, there was no Instagram or Snapchat, and mobile phones weren't as popular as they are now, for example)  and add a twist to it for artists and songwriters recording music (that's you!) today. 

10 Tips for Choosing Worship Songs

10 Tips for Choosing Worship Songs

Have you ever wondered how worship leaders choose which songs they use? Have you ever wondered how YOU should choose the songs you bring to your church? After years of planning worship services I can say that there are a few key things that I consider when choosing songs. By no means is this a complete list…and there’s lots of biased sprinkled in all along this process.  However, I believe that these ten tips will help you be more confident in choosing the right songs for your congregation. Here we go!